THE CREATIVE x PRODUCT
DESIGN PORTOFOLIO
OF EIKO LIEFOLD
**I CREATE, I LOVE, I AM.
INDEPENDENT CRAFT & IDEAS SINCE 2000
Creative director x Product designer UI/UX/CX — Problem solver at EYKLD™.
A studio that builds products across web, app, mobile, TV, gaming emerging tech, software, branding and the emoji🥸 mustache advertising industry. Whatever the brand, product or service.
Currently off the track involved with a couple of AI based tools, seeking for new projects and giving my own brand face a little make-up. 🤡
Till then you can take a look at some of my selected work.
Eiko Liefold
EYKLD
You want to build what’s next?
KNDS – Simulation-based
real-time training software.
Role. Research, Product Design
For KNDS we started research and exploration on defining a high level conception for a new era of simulation-based training software. A secure, high-performance simulation platform designed to enhance complex training environments through intuitive interaction in high-stakes scenarios, integrating real-time data, adaptive AI, and immersive environments for precision decision-making and complete mission-focused user experience.
Detail conceptual user interface
Conceptual user interface
Vaillant — Building a new platform for europe's market leader in heating technology.
Lead UX&I Product Design & Research
At Vaillant HQ, I started on emphatize and explore a definined B2C platforms user experience, particularly a product funnel for they main product hero, the heat-pump. While iterating with my collegue I stated developing a partner search integration and helping to build another approcah to the product-journey for the B2B platform. Which resumed ends up on this high level business goals: Build a better brand reputation through knowledge carriers for this industry. Create a funnel explaining simply on basis of enquiry about users current living situation, why a home living conversion is useful and how it can be subsidised by the government. Creating a platform for tech innovation and deeper engagement on a long term. All tasks executed while undergoing the 150 anniversary & the global relaunch across 12 countries.
Deka – The real estate investment funds App from Sparkasse.
Lead UX&I Product Design
Initial pitch UX and UI design. Focused on key features, such as “Mein Wallet” the dynamic dashboard with personalized seamless financial asset management, analytics and real-time overviews, as well as a forth-back visualisation-system for quotes and yearly trends that provides data-driven insights for decision-making.
Additionally, implemented modules for certificates and usage types to enable a transparent and comprehensible investment strategy, along with “Fonds Global,” which includes an independent fund guide for orientation in a dynamic market environment. The Global Object Highlights API delivers relevant and up-to-date market data, while the Live visiting feature for luxury properties underscores an immersive and interactive experience.
My focus on ensuring a user-friendly, accessible, and strategically designed interaction that is both, functionally compelling with the latest on real estate-features and high end & aesthetically appealing, pays off. Pitch done.
Creating a tech brand identity for new environmental monitoring technologies.
Brand Design, UX&I Product Design
Creating an identity for the environmental research & monitoring unit at the Zeppelin University Friedrichshafen was the first step. Then I was asked to develop a new identity, capturing new technologies and the latest environmental benchmarks on the next level. Additional I was asked to develop a remote comtrol interface for a app prototype and a
HUD for their RC aviation research devices.
Resulting an abstract representation of the brandmark with a clear common message reaching down from the sky. The finised brandmark works as simple on the smallest device as it does on the 114- foot tall Zeppelin aircraft.
GUMPERT — Branding for the first super sports car with hydrogen fuel cell technology.
Brand Design, Lead Product Design
For the launch of the Nathalie 1st edition in 2020, Roland Gumpert asked us to design an iconic symbol, capturing his vision and legacy of the first hydrogen powered super sports car, while now celebrating the engineers and designers who worked tirelessly for over 5 years to accomplish this vision.
Besides creating an organic brand identity and customer experience, I had the honor to create the naming and the car's lettering named after Roland Gumpert's oldest daughter, Nathalie.
ZDF mediathek – Creating a unique tv experience for germany´s public national television.
UX&I Product Design
The goal of the relaunch was no less than to shape the television of the future - and to create an offer that declares a clash to modern streaming and on-demand platforms. To anticipate: It succeeded.
Creating an initial experience design and UI system that combines the traditional television experience with a comprehensive on-demand offering lots of interactive media functions and a brand new functionality – the 'Fan Shot Button'. All in one a big step for the exozet team and the digital transformation process of the Zweites Deutsches Fernsehen.
Bentley – Transforming the british car brand into a global luxury & extraordinary lifestyle experience.
Brand Design, Product Design
As Bentleys Demand & Lead Creation Agency, we went on a further journey with the british brand and its heritage. Life is a grand tour, so let the journey begin... by creating extraodinary experiences, starting with the "The Book“, "The Luxury of Spontaneity" live campaign, the launch of the Flying Spur, the new corporate website & dealer platform, the Fan Wall, Bentleys Car Configurator and in 2014 with "B“ The Bentley Magazine. We also established the solid fundation for the whole new branding experience special along all relevant touch-points.
As the Creative lead at IIBK & KircherBurkhardt, I worked for more then 2 years on the brand, settling Bentley up through their major rebrand process. I also worked on the IIBK's Innovation Team designing future products, helping establish Bentleys new identity across all platforms, global partners and every conceivably crumb in between.
Resulting that all activities subsidiary helped Bentley to achieve a +13% annual turnover in the 1st year 2013 on the Continental range, than at any other point in its 95-years history. So fitted with this bold brand circuit 'The Journey' continues.
Volkswagen – The 'Auto
Magazine'. The first content platform for the worlds leading auto company.
Brand Design, Product Design
B2C crossmedia content platform & client magazin with multilingual articles, intriguing photographs film as well as interactive infographics – full service for all formats and markets. Appeared originally in four markets in six language editions and the US is followined in 2013. We’ve taken content marketing to a new level with Das Auto.Magazine for Volkswagen. Great stories, well told and enhanced by all digital formats made it Project of the Year 2013, 2014 and 2015 at the International Content Marketing Awards the BCP the ADC, NYC, just to name a few.
↓ CASE 01 | 2012 - 2014
1890 – Sharing knowledge. The first insurance content platform from the global insurer Allianz AG.
AGENCY. C3 (KircherBurkhardt)
ROLE. Creative Director, Creative lead UI/UX
CLIENT. Allianz AG
DATE. 2012-2014
RECOGNITION. 50+ european & international awards
VIEW CASE FILM ⟶
Allianz AG is one of the world’s top insurance services companies. We transform its profound knowledge into an entertaining knowledgement base content platform that promotes the company values far more sustainably than any ad campaign – through engaging content that people love to share. We set a innovation pace in interactive platform standards. Tons of international PR recognition, awards from 'new ways of marketing' over best corporate content to best website of the year 2012 - 2014, has evidently shown everything is possible with the right visionary team. Thanks to all of them.
Extending the 1890 print magazine to a fully responsive Allianz 1890 content platform and app enriched with content, such as videos, interviews, interactive infographics and all kind of micro content, each issue comes with a special motion cover exposed at the Allianz headquarter in Munich.
Achieving high market penetration today means using every available channel of distribution. Its highly entertaining stories like „Die Schadensakte“ an Idea that went straight through the roof on all channels without big media investment, later adopted by some of the most influential not only german, publishers.
↓ CASE 2013
Bentley 'The Book' –
A unconventional perspective under the bonnet of the british car manufacture.
AGENCY. C3 (KircherBurkhardt) IIBK London
ROLE. Creative Director
DATE. 2013
RECOGNITION. 20+ European & International Awards
VIEW CASE ⟶
Part of the new brand experience in an extraordinary coffee table format which communicates the core values of the british manufacture. In its chapters it showcases the luxury and performance of its products in unconventional perspectives – 'Under the bonnet, no standards' said Mr. Büscher, CEO Marketing & Product. So I did. Filled with powerful, engaging, inspiring, and far away from conventional automotive photography and content.
It was an utmost honor and a unique experience to participate and work for almost 2,5 years for the Bentleys and especially on 'The Book' with the team of the royal fleet management of HM the Queen.
↓ CASE 2014
Vacheron Constantin – Travel through time with the 1st digital magazine of Geneva's unique watchmaker.
AGENCY. C3 (Kircher Burkhardt)
ROLE. Creative Director
DATE. 2013-2014
RECOGNITION. IF Design, RedDDot
VIEW CASE FILM ⟶
Hour Views Vacheron Constantin’s Journey through time of its unique craftsmanship and the 1st Issue digital magazine.
In-depth reports expose the unique qualities of the Geneva watchmaker's masterpieces. Watch connoisseurs will be delighted with the interactive elements and 3D animation that intricately explore at a touch the inner workings of a timepiece. The content covers everything from the history, tradition, and unique craftsmanship of watchmaking.
↓ CASE 33 | 2009
SIEMENS – 3D Showroom. Setting pace for a new era of show-casing home appliance products.
AGENCY. aperto AG
ROLE. CD, Concept, Art Director
TECHNICAL CONCEPT: EFFEKT ETAGE, Berlin
CLIENT: Siemens-Electrogeräte GmbH, Munich
DATE. 2009-10
RECOGNITION. IF DESIGN, Red Dot, Germany Design Award
⟶ VIEW CASE
The Award winning true in original visualised 3D product showroom Virtuelles Siemens Haus" presents always the latest in SIEMENS energy efficency consumer home appliance products. The user can walkthrough the house and experience and compare all Siemens home products through the point & click game mechanism.
With the SIEMENS Energie efficent configurator the user can compare and valuate owned products with Siemens products along the the european energy efficent label Data values & regulations.
IMPRINT.
FA.MITTE
34/420/00817
VAT.236763732
eikoliefold@gmail.com